It’s almost a meme among HR professionals — wanting a “seat at the table” while often being relegated to routine problem solving and dealing with the messier sides of humanity. But whoa, when its done right, the results are super impressive!
It was 2018. I’d been invited to speak at…
Developing a positioning statement is often done as a fill-in-the-blank “Mad Libs” exercise. The power of insightful positioning, however, goes right to the heart of how you are creating value, and for whom.
In marketing 101, you’re often instructed to create a positioning statement. It often looks something like this…
Hey, everybody! We’re already through September — back to school, back to work, back to thinking about Q4! This monthly wrap-up of my weekly Thought Sparks news pieces will give you a short summary and links to the complete articles if you’re interested in a deeper dive. …
This article was co-developed with Alex van Putten, Partner at Cameron and Associates, and draws from our 2017 article “How to Set More Realistic Growth Targets.”
It’s always easy to project rosy growth goals that will happen in some misty future. …
Talking about digital transformation has a way of freaking people out. They then do the exact wrong thing, which is to throw money and effort at anyone who can promise that — Poof! — digital is right around the corner! Here’s a smarter way to approach it.
Dear colleagues,
Welcome to the monthly newsletter, with a wrap-up of my weekly Thought Sparks and some things to watch out for in September. If you’d like to tap into the full Tuesday sparks, you can subscribe on Substack and get them delivered right to your “in” box every Tuesday.
…
Every transformation story is a drama. The ebb and flow of interpersonal relationships are what determines whether it becomes a tragedy. Ron Boire contributed to this piece.
Hired to transform a company? The odds are against you
A recent McKinsey global survey found that only 26% of executives they questioned considered their efforts to address specific performance problems and to sustain that performance over time to be successful. …
Dear Colleagues,
Welcome to the monthly wrap-up of my weekly Thought Sparks newsletters. I’ll summarize here — for greater depth, check out my channel on Substack and consider subscribing.
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A no-nonsense guide to measuring innovation mastery
What is it like to…
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Not Buying It — When your biggest competitor is non-consumption (June 1, 2021)
We’re used to thinking of competition as the biggest challenge for getting customers to buy from us. …
