You can’t tackle complex systems with linear thinking

Rita McGrath
6 min readJul 7, 2022

As Daniel Kahnemann has pointed out to us, while the human brain is a remarkable organ, it also has its limitations. One of these is that it is built to conserve energy. What that in turn means is that we readily engage in fast, linear thinking when the challenges we face are complex. Forcing yourself to think differently is the key to untangling

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.