Rita McGrath
Jan 26, 2022

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Yes, and I think it is actually getting worse. Tried to book a hotel room for a wedding yesterday. The actual hotel sent me to a central reservation system that wanted to know what hotel I wanted to book before they could do anything! Bizarre…

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Rita McGrath
Rita McGrath

Written by Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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