Akio Morita, Co-founder Sony Electronics

Why is it so hard to stop a bad idea?

Guest Post By Ron Boire

I know very few CEOs that would say they are good at stopping bad projects. The result is higher costs, lack of innovation, and unmotivated and fearful employees.

So, why is it so hard to stop a project that has not and will not deliver on its goal? In my experience, there are three factors: fear of failure and the results of that failure by…

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Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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Rita McGrath

Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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