When you miscalculate the value of brands — a rare cautionary tale from Warren Buffett
7 min readMar 26, 2024
Some things in strategy are thought to be eternally valuable. Among them? Big global brands with years of mass-market advertising and great name recognition behind them. But as investors 3G and Warren Buffett have learned, advantages can erode without investment. Exhibit A: Kraft-Heinz.