When The Mothership Doesn’t Want It

You would think that after funding and supporting people to develop innovative new ideas, that the parent corporation would want to take advantage of launching them. Nope. Markets are full of concepts that didn’t fit the parent firm — either not consistent with their strategy or just too small.

The Xerox PARC story

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.