When terrible things happen to good innovation projects…

Rita McGrath
8 min readApr 12, 2022

OK, we have finally realized that innovation and transformation are not optional for the long run well-being of a large enterprise. But that is a far cry from having the capability to do something with that understanding. The good news is that the things that sink innovation efforts are often easy to identify and eliminate.

An innovation tragedy (a short

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.