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What We Should Learn From the Tragic Failure of the Titan

Rita McGrath
6 min readJul 3, 2023

My last “Thought Spark” was published before the dreadful implosion of the Titan submersible. Then, I was talking about intelligent failures. This time around, let’s focus on what my colleague Amy Edmondson would call a preventable complex failure.

“There hasn’t been an injury in the commercial sub industry in over 35 years,” he said. “It’s obscenely safe because they have all these regulations. But it also hasn’t innovated or grown — because they have all these regulations.” Stockton Rush, CEO of OceanGate.

That was from a 2019 interview which characterized Rush as a “daredevil inventor.” And perhaps that’s where the problems begin.

Three kinds of failures and why this one has lessons for us all

In her brilliant forthcoming book, “Right Kind of Wrong,” Amy Edmondson discusses three kinds of failures. There are the potentially intelligent ones. Those teach us things in the midst of genuine uncertainty, when you can’t know the answer before you experiment. There are the basic ones, that we wish we never experienced and which would be great to get a ‘do over’ on. And then, there is a class of failure that the doomed Titan submersible falls into — the preventable complex systems failure.

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Rita McGrath
Rita McGrath

Written by Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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