What Everybody Ought To Know About Planning Under Uncertainty

The article “Discovery Driven Planning” was published in 1995. The book-length treatment came out in 2009. And yet, we’re only now catching up to what entrepreneurs and corporate innovators have long understood — when you are dealing with

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Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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Rita McGrath

Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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