What does Ford’s decision to drop Argo AI Mean for autonomous driving?

Big flashy billion-dollar investments. Leaders optimistically pronouncing totally unrealistic launch dates. Geeky engineers becoming the darlings of the moment. Yes, the story of Ford’s foray into autonomous cars has it all!

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.