We had the Jetsons in 1962 — and autonomous driving is still out of reach

Gradually, then suddenly. That’s the line that I borrowed from Ernest Hemingway to describe the progress of strategic inflection points. They brew along for a long time — sometimes decades — before finally breaking through.

The gradual, then sudden, pace of progress

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Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.