Uncertain about the future? A well-defined strategy can help!

Strategy, unfortunately, has come to mean just about anything that those in an organization deem to be important. Thus, we…

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Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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Rita McGrath

Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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