Uncertain about the future? A well-defined strategy can help!

The word “strategy” has come to mean anything in an organization that is important. But great strategies drive real purpose and decision-making. Define one that is meaningful, and you can guide real-time choice-making across your organization.

Strategy, unfortunately, has come to mean just about anything that those in an organization deem to be important. Thus, we…



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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.