Uncertain about the future? A well-defined strategy can help!

Rita McGrath
8 min readJan 17, 2022

The word “strategy” has come to mean anything in an organization that is important. But great strategies drive real purpose and decision-making. Define one that is meaningful, and you can guide real-time choice-making across your organization.

Strategy, unfortunately, has come to mean just about anything that those in an organization deem to be important. Thus, we…

Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.