Three Kinds of Competition to Have on Your Radar

In traditional strategic thinking, beating the competition, by finding an attractive position in an attractive industry, is the name of the game. An updated perspective suggests you need to be paying attention to at least three categories of competition.

Traditional strategy textbooks would describe competitors as those making products or offering services that are…

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Rita McGrath

Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.