Thought Sparks Wrap Up — October 2021

Dear colleagues,

If the pandemic has taught us anything, it’s that resilience, imagination and innovation aren’t optional if an organization is to thrive going forward. Labor issues, rapid technological change, digitization and the other seismic shifts in the global economy mean we need an innovative response. The big question I’ve been getting lately is “so, how do I get started?” This brand-new article in the Harvard Business Review offers a roadmap. In my experience, you can work through these questions in 30–60 days, making it the perfect project for the last two months of 2021. Contact me on ritamcgrath.com if you’d like to talk through the approach.

If you like presentations better than articles, you’ll find one here.

As I’ve been doing in 2021, this wrap-up gives you an overview of my weekly Thought Sparks news pieces, intended to do exactly that — spark your thinking!

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Positioning: Beyond the Statement (October 5, 2021)

If you’ve ever taken a marketing class, you will have been introduced to the concept of a positioning statement — the template that is supposed to sort out your challenges in figuring out who your offer is for, what it does, why it’s better than the competition and how you intend to win. Unfortunately, as the brilliant April Dunford points out in her book Obviously Awesome…