Thought Sparks Wrap Up — March 2022

Rita McGrath
4 min readApr 6, 2022

Dear colleagues:

The first quarter of 2022 was as momentous as any I have ever experienced. It was emotional to join my colleagues from the LvBS Business School, the Business School of the Catholic University of Ukraine, remotely to discuss what strategy even means amidst so much uncertainty. In our webinar, which incorporated a short presentation and many, many questions, we explore this topic.

The answer is that when you are lost, strategy is like a map that can calm you down, provide a sense of direction and help set priorities…

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.