Thought Sparks Wrap Up — February 2022

Dear colleagues:

Just when we begin to see glimmers of the emergence of whatever comes next, we are seemingly plunged into massive uncertainty once again, with geopolitical tensions and armed conflict that seemed unthinkable. The Washington Post offers a guide to how we can help people in Ukraine now. NPR adds some additional ideas. Businesses with a bigger footprint are cutting ties with Russia, in sectors as varied as oil and gas, automobiles, and services.

After the fall of the Soviet Union, Russia was seen as a potentially huge new…



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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.