Thought Sparks Wrap Up — April 2022

Dear colleagues:

Just when you thought the world has learned the many lessons of discovery-driven planning, some huge, ambitious project gets shot down yet again — whether for business reasons or otherwise — and we go through the same handwringing as ever. Last month’s entry into the flops file was CNN+, which reportedly spent $300 million to launch a streaming service that lasted in the market less than a month. More on that and other innovation-related topics in the newsletter links below.

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Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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Rita McGrath

Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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