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Thought Sparks Wrap Up — April 2022

Rita McGrath
4 min readMay 11, 2022

Dear colleagues:

Just when you thought the world has learned the many lessons of discovery-driven planning, some huge, ambitious project gets shot down yet again — whether for business reasons or otherwise — and we go through the same handwringing as ever. Last month’s entry into the flops file was CNN+, which reportedly spent $300 million to launch a streaming service that lasted in the market less than a month. More on that and other innovation-related topics in the newsletter links below.

In happier news, Columbia has well and truly settled into its gorgeous new campus and we’re starting to see a steady uptick in programs there.

My course on growth and change, called Leading Strategic Growth and Change is scheduled to run next May, for a week, in person! Among other cool components of the course is a fireside chat with the incredible Joyce Roche, founder of Girls, Inc. and a highly acclaimed executive in her own right. Click here for more information.

Business travel is starting to creep back in (kind of nice) as is commuting (kinda NOT). My traveling reflexes are way out of practice…

That much being said, September will find me at the World Agility Forum in September. Check out the agenda.

If you are curious about my upcoming schedule, your go-to resource is my “events” page. Click here to view it.

This month’s Thought Sparks

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Rita McGrath
Rita McGrath

Written by Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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