Thought Sparks — February 2024 Wrap Up

Rita McGrath
4 min readMar 5, 2024

Leap year is an apt metaphor for what we must navigate now — exponential change in a world designed for linear evolution. Despite everyone’s hunger for finding some kind of stable new normal, it seems pretty clear that massive uncertainty isn’t going away any time soon. For some people, it’s terrifying. For others, it is exhilarating. Mastering this environment will demand investments in learning, time for reflection and the consideration of multiple possible futures. The good news is that uncertain times are also stocked with plentiful opportunities — if we have the courage to seize them.

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.