The Principles of Learning from Prototypes: 5 Lessons

Photo by Sigmund on Unsplash

Prototypes are a great way to get customer feedback about elements of your proposed innovation before you have to invest a ton of resources in them.

But there is a bit of science to how you draw the lessons a prototype can teach you.

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.