Rita McGrath

Nov 19, 2021

9 min read

The latest for the Flops File — Zillow Offers

Photo by Breno Assis on Unsplash

It takes a special combination of ingredients to land in my “flops” file. You have to lose your parent company at least $50 million. You probably started out with big ambitious goals, all-at-once funding, leaders personally committed to a given approach and most of all, a boatload of assumptions relative to facts. It’s a recipe for totally unnecessary disaster.