The Drugs Have Won and the Smart Money Knows It (credit to Jake Novak for this great line)

Rita McGrath
8 min readMar 5, 2024

What do you do when your most visible and notable spokesperson basically declares that what you’re doing is ineffective? We’re about to find out how WW (formerly Weight Watchers) navigates.

The rise of Weight Watchers and America’s diet culture

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.