Taking it to the streets — Uber CEO finds out what it’s really like to be an Uber driver

Rita McGrath
6 min readApr 27, 2023

CEO’s make a lot more money, have a lot more autonomy and enjoy a lot more control, than the people working for them. The danger is that they can develop incredible blind spots, lose the trust of their people and generally look like the A**holes my buddy Bob Sutton talks about. One antidote? Take some time on the front lines of your business.

--

--

Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.