Stop requiring innovation heroism!

Rita McGrath
6 min readApr 17, 2023

Rewarding Innovation heroes. Launching accelerators with great fanfare, then not following through. Making big claims about organizational transformation that never amount to anything. It’s all innovation theater and it won’t drive long-term benefits for organizations. A better approach is to make innovation a proficiency, using the principles of discovery driven growth.

We can do better at innovation than Orphans and “Hail Mary” passes

Last week, we wrote about the episodic way in which innovation is managed in most organizations. Or not…

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.