Startups in distress — we’ve seen this movie before
8 min readMay 27, 2022
Wired magazine offered an article on the state of things in startup-land and discovered, astonishingly, that “The Bad times are Coming for Startups.” But not every startup, of course, mainly the ones that blithely ignore entrepreneurship 101, go for growth above all else, treat profitability as a quaint artifact from another era and haven’t figured out a sustainable business model.