Startups in distress — we’ve seen this movie before

Rita McGrath
8 min readMay 27, 2022

Wired magazine offered an article on the state of things in startup-land and discovered, astonishingly, that “The Bad times are Coming for Startups.” But not every startup, of course, mainly the ones that blithely ignore entrepreneurship 101, go for growth above all else, treat profitability as a quaint artifact from another era and haven’t figured out a sustainable business model.

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.