Say what???? The optimistic launch and ignominious end of CNN+

Rita McGrath
7 min readMay 4, 2022

The announcement that after an expenditure of something like $300 million, CNN was going to pull its CNN+ streaming service after just a month in operation sent shock waves through the media and entertainment ecosystem. Coming on the heels of a setback for streaming darling Netflix, it looks as though the media equation is set for a major

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.