People are not just costs — The Good Jobs Strategy

Rita McGrath
7 min readMar 10, 2022

Call it a great resignation, a great inspiration or a great rethinking, it’s clear that with respect to work life for many people things are never going to be the same as in the ‘before times’.

That’s not necessarily a bad thing, because far too many jobs were awful then, too.

“Our People are Our Most Important Asset”

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.