Pandemic — and reopening — surprises

Rita McGrath
7 min readJun 28, 2022

When an inflection point comes to a head, human beings are remarkably ingenious in adapting to its requirements. It may not be fun, but we figure it out. But when the changes wrought by the inflection point settle in for good, a lot of re-learning and adjustment needs to happen.

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.