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Offices as Metropolitan Hubs! The going back to work puzzle..

Rita McGrath
6 min readFeb 23, 2022

Offices are much maligned, much beloved and at the center of a new(ish) tussle between people who hire people and people who take those jobs. A cottage industry of would be experts has emerged to offer answers to how we should navigate the new office environment

but maybe the answer is to look beyond the individual office.

Photo by Annie Spratt on Unsplash

There is no shortage of advice for how people should be thinking about the future of office work. A veritable industry has emerged of consultants experts and advisors with experience in everything from yoga to juggling to etiquette (you can’t make this stuff up!). Without wishing to add to the cacophony in the face of genuine uncertainty, we have a grand opportunity to think beyond the office, and the corollary, to think beyond the Central Business District.

Offices as metropolitan hubs

While it’s too early to say whether the work-from-home reality will stick for most office types or not, we can see that the preference of many workers to cram into densely packed office buildings has given way to a preference for less dense, remote options.

As with every inflection point, there are winners and losers in this.

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Rita McGrath
Rita McGrath

Written by Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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