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Monthly Wrap Up of Thought Sparks — July 2021

Rita McGrath
7 min readJul 28, 2021

Dear Colleagues,

Welcome to the monthly wrap-up of my weekly Thought Sparks newsletters. I’ll summarize here — for greater depth, check out my channel on Substack and consider subscribing.

Click here to access Thought Sparks

A no-nonsense guide to measuring innovation mastery

(July 6, 2021)

What is it like to work in an organization that has attained high levels of innovation mastery? It’s growth-oriented, future-focused and unrelentingly positive. And by taking small steps, the place you work can be more like that, too.

Forget ‘best practices’ — every firm tackles the innovation challenge in its own way. What you can measure is the presence, or absence, of factors that suggest higher or lower levels of mastery. This prompted us at Valize to develop a simple, but powerful survey instrument which you can use to trace indicators of innovation mastery at your own organization. For more information and to watch a video explainer, head over to https://www.valize.com/resources/p/ims-innovation-mastery-scale

3 Ways to Completely Mess Up Customer Surveys

(July 13, 2021)

Customer surveys are everywhere — and most of them aren’t going to offer one ounce of insight. Instead, learn to use them properly and for the right reasons.

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Rita McGrath
Rita McGrath

Written by Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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