Knowing when to pull the plug — Part 2

With any corporate venturing program, one of the most important factors that will determine financial returns is the ability to stop investing in projects that simply won’t work out at all, or will be inconsequential to their parent company, even if they do succeed.

Here’s Part 2 of a set of questions to revisit when evaluating your portfolio of new ventures.

7. An offering has unexpectedly been introduced into the market that solves the same problem we do.



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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.