Rita McGrath

Sep 21, 2021

7 min read

How a Growth Gap can Sneak Up On You

This article was co-developed with Alex van Putten, Partner at Cameron and Associates, and draws from our 2017 article “How to Set More Realistic Growth Targets.”

It’s always easy to project rosy growth goals that will happen in some misty future. The trouble is that you need to be making hard decisions today about appropriately resourcing those growth ambitions.

OK, strategists, let’s talk about growth gaps. A growth gap is the difference between what your base business and any new business you might be developing will deliver, and what…