Fighting Back against the algorithms — Community and the redemption of Taylorism?

Rita McGrath
7 min readFeb 16, 2024

As algorithms have come to dominate the lives of gig workers, treating many like poorly performing robots, community structures are emerging that allow workers to spontaneously organize — and create a potentially powerful counterforce.

Piecework and the labor/management divide

Frederick Winslow Taylor was the very first management guru, indeed the first management consultant. His ideas, which were radical at the time, posited that for any…

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.