Episodic Innovation

Rita McGrath
5 min readApr 12, 2023

Raise the curtain on Innovation Theater yet again!

We know that to create meaningful innovations that can move the needle for the companies that sponsor them, attention, resources and commitment needs to be sustained. But in too many organizations, innovation gets started, gets some traction and — just at the brink of discovering something useful — gets cut. Welcome to the world of innovation theater.

Layoffs are in the air

Predictably, firms that spent like drunken sailors during the low-interest-rate free-for-all that we’ve…

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.