Rita McGrath

Oct 26, 2021

9 min read

Ecosystem Maturity and the Stepping-Stone Strategy

Introducing a new offering into an unripe ecosystem will doom your new venture. Instead, find a mini-ecosystem in which you can build a solution that works and use it as a steppingstone to reach your strategic goals. In this reprint of an article from the original Thinkers50 compilation, I’ll illustrate.