Discovery-Driven Checkpoints for Growth Success

Growth programs need a different plan for progress than the operating business needs

Executives without experience in bringing new ventures to life — whether as entrepreneurs, business leaders, those with transformation responsibilities or other change agents — often think that planning a new venture is like planning for an existing business. It isn’t. It really isn’t, as I’ve

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Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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Rita McGrath

Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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