Discovery-Driven Checkpoints for Growth Success

Rita McGrath
15 min readMar 3, 2021
When uncertainty is high, discovery is critical

Growth programs need a different plan for progress than the operating business needs

Executives without experience in bringing new ventures to life — whether as entrepreneurs, business leaders, those with transformation responsibilities or other change agents — often think that planning a new venture is like planning for an existing business. It isn’t. It really isn’t, as I’ve

Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.