Digital Slime, the Dead Internet, and Cory Doctorow’s great phrase

Rita McGrath
8 min readApr 30, 2024

Much of the user excitement in the early years of the Internet came from the medium’s powerful way in which it eliminated constraints on human communication. You could find your friend from high school, let the world know about an irritating customer experience, become well-known, and even learn skills from experts you didn’t know — and best of all, it was all for free! Those magical experiences have disappeared — to be replaced with what?

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.