Crazy, Unloved but Potentially Transformational — What’s in your Loonshot nursery?
7 min readFeb 16, 2022
Author Safi Bahcall introduced the term “loonshots” to describe ventures with game-changing potential that nobody thought would work and whose champions were ridiculed. Which raises the question of how you keep the crazy ideas alive long enough to realize their potential?
Great new ideas, and terrible new ideas, unfortunately are almost identical at birth. This is why author, entrepreneur and biotech CEO Safi Bahcall has suggested an important dynamic for innovating organizations. These are:
