Crazy, Unloved but Potentially Transformational — What’s in your Loonshot nursery?

Author Safi Bahcall introduced the term “loonshots” to describe ventures with game-changing potential that nobody thought would work and whose champions were ridiculed. Which raises the question of how you keep the crazy ideas alive long enough to realize their potential?

Great new ideas, and terrible new ideas, unfortunately are almost identical at birth. This is why author, entrepreneur and biotech CEO Safi Bahcall has suggested an important dynamic for innovating organizations. These are:

1. The most important breakthroughs come from loonshots, widely dismissed ideas whose champions are often written off as crazy.
2. Large groups of people are needed to translate those breakthroughs into technologies that win wars, products that save lives, or strategies that change industries.

These realities reflect a core tension for innovation metrics. This is that paradigm-shifting discoveries begin, imperfectly formed, in areas in which organizational slack provides resources for experimentation and tinkering. While the vision for how an idea might solve a problem might be clear, figuring out the path to get there is often a winding one, with doubters challenging the advocates for the idea, even as the advocates remain convinced that it has potential.

Here’s the problem: during the early wandering around period, these ideas need support. They have no way of producing anything remotely…