Counting down Our Top Ten List of Discovery Driven Planning misses — Part 2 (5 through 1)

Through Valize, Ron Boire and I have been working with clients to use the tools we have developed to bring Discovery Driven Planning / Discovery Driven Growth to life. Although we’ve got years of experience doing this, and over 100,000,000 hits when you search on the term, it’s still pretty jarring to take on a project with a company only to find the same mistakes popping up over and over. As a public service, therefore, we share our current top 10.



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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.