Congratulations on the official publication of Lead from the Core, Jay Steinfeld!

Rita McGrath
9 min readJan 10, 2022

“We weren’t there to sell blinds. We were there to become better than we ever thought we could be”. This mantra, expressed by Jay Steinfeld, founder of Blinds.com underscores what it looks like when leaders create a sense of real purpose among their people. Jay’s story of grit, honesty and humor is an inspiration to us

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.