CEO Symbolic fallout, 2023 Edition

Rita McGrath
6 min readMay 8, 2023

My friend and colleague Bob Sutton and I continue to be amazed (and a little depressed) at the ongoing popularity of his landmark book “The No Asshole Rule.” It seems that, as Ron Boire is fond of reminding us, CEOs are people, too. Somehow, it is quite possible to become a very senior leader without a corresponding and necessary amount of emotional awareness.

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.