May 16
9 min read
Bright Promise and Dashed Hopes — The AT&T Media Strategy Saga
Big, expensive unions of large and unwieldy companies almost never work out well.
The sudden termination of CNN+ is but the latest casualty in a long history of things that began with a lot of confident predictions that eventually crumbled into “oh, never mind…” There are lessons to be learned in the AT&T / Time-Warner / Discovery saga.
It was 2016, just six short years ago. AT&T, in a move that delighted investment bankers, lobbyists and…
