Bright Promise and Dashed Hopes — The AT&T Media Strategy Saga

The sudden termination of CNN+ is but the latest casualty in a long history of things that began with a lot of confident predictions that eventually crumbled into “oh, never mind…” There are lessons to be learned in the AT&T / Time-Warner / Discovery saga.

It was 2016, just six short years ago. AT&T, in a move that delighted investment bankers, lobbyists and…

--

--

--

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

6 things to read this week (10.07.17)

Why we invested in HomeThings

Bank your gig-workers and save on payout fees with Rehive

Tesla, Ghost, & Waymo… And the Winner is:

VENTURE CAPITAL: INVESTING FOR THE LONG TERM

Financial Innovation: Why Finantier for a better future?

Latinx are the future of tech

The Automatic Customer

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Rita McGrath

Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

More from Medium

Thought Sparks Wrap Up — April 2022

Adopting A Changemaker Mindset

Strategic Breadcrumb Spacing