Blast from the past — how companies behaved in 2008 is how a lot of them are behaving now

Rita McGrath
6 min readJun 1, 2023

In October of 2008, I wrote about a company that had a reputation as a paragon of good management that was its own worst enemy when it came to sustainable efforts to innovate and transform. With economic uncertainty in the air, a lot of firms are falling right into those same old patterns.

--

--

Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.