Big Food, the Diet Industrial Complex and now, miracle drugs?

Rita McGrath
8 min readAug 2, 2023

Three-quarters of all Americans are overweight or obese. Despite the diet industry’s ballooning revenue at some $80 billion, whatever they are doing clearly is not working — which is a great business model but a pretty bad outcome for customers. With a whole new category of diabetes drugs being prescribed off-label for weight loss, what can we expect next?

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.