Rita McGrath
Jul 1, 2023

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Because not all failures are the same, as Amy Edmondson points out in her new book "Right Kind of Wrong" - some are just stupid and should be avoided. Some are awful (think the implosion of the Titan) and need complex systems designed to prevent them. And some are necessary for learning. That's why.

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Rita McGrath
Rita McGrath

Written by Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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