Rita McGrath
Apr 26, 2023

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As Safi Bahcall says, you need both your artists and your soldiers! And yes, you need to keep today's customers happy (I have often said that is job #1) but also probe for the future. Thanks for the comment!

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Rita McGrath
Rita McGrath

Written by Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.

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