Are you squandering your intelligent failures?

Rita McGrath
6 min readJun 27, 2023

Just back from an amazing week spent with thinkers, do-ers and executives considering culture at Novartis. Amy Edmondson, my dear friend, was there and both of us remain stunned that people are still confused about failure, after we have spent literally decades writing about it. For the record — there are intelligent failures, stupid failures and complex systems failures, all of which have different implications.

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Rita McGrath

Columbia Business School Professor. Thinkers50 top 10 & #1 in strategy. Bestselling author of The End of Competitive Advantage & Seeing Around Corners.